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Tuesday, March 20, 2012

Logos for your clients


This blog describes how to create a client logo for the borders of the client’s project.

Logos are an important part of projects and when possible should be included on the drawings issued to the client.  The best way to include the logo is to place it on the border as part of the template file used to create new drawings.

If you need to obtain a logo, this can sometimes be plucked from the client’s web site (right click > Save Image As), from a Google image search, or as a last resort scan a business card.  I prefer the Google image search and try filtering the image size to large.  Make sure it matches the client’s business card to make sure you have the most recent logo. Logos change over the years.

It is best to recreate the logo in AutoCAD because the vector format scales best and usually looks better than an image when printed. Images can look pixilated or generally pretty bad if they are not hi-res images.

Bring the image into AutoCAD. Preferably bring it into a drawing that has a border in it. Place, rotate and scale the image where it should be on the border.  You may temporarily rotate the UCS or even the border and logo if necessary to work with the logo ‘right side up’.

Trace over the logo with AutoCAD lines, polylines, arcs, etc. to recreate the graphic part of the logo.  Hatching can be done with a tight spaced ansi 31. Solid hatching is generally not necessary. Polyline widths other than 0 are not recommended either.  I generally make the current layer an odd color so I can see what I’m drawing over the logo.

For the text portion of the logo, try to use a font that matches as closely as possible to the logo’s font. A good way of doing this is to use Word. Start a Word file and type in the text from the logo. Now highlight that text and run through the fonts in Word to figure out what most closely matches the logo. This might take a while… I’ve found if you pick on the font pulldown in Word, then use your arrow keys, you can scroll down the list pretty quickly. Much quicker that using the pulldown and picking on the fonts one at a time. If you find a good match, make a note of the name of the font and use that font in AutoCAD to create the logo text style. Keep looking though because there might be an even better match. If you cannot find a good match, you may have to carefully trace over the text in AutoCAD with lines and arcs.

Once you have the text in AutoCAD, (you will have to explode it if it is Mtext) you will need to adjust height and width with the properties manager to get the AutoCAD text to match the logo text. You may need to edit the style to fiddle around with the oblique angle as well. Try to get it to match perfectly. Companies spend a lot of money creating their logos. Respect that and try to get your logo to match theirs as close as possible. It would be a slap in their face if you made a crappy looking logo for them.

Once the text is done and looks good use TextExplode from the Express tools to explode it into polylines. This prevents the text from changing if someone should redefine the text style or if a font is missing from someone’s machine.

Here’s a neat trick. You’ll find that textexploding the text creates all sorts of lines you may not want. Here’s what you do. Type REGION and select all the polylines that were created from exploding the text. Now type UNION and select all the new regions. You now have better looking text shaped polygons, but they are still regions. If you want them as polylines so you van further edit them, draw a single rectangle around the all the regions and use the BOUNDARY command to create polylines around the regions. Erase all the regions. (Use QUICKSELECT to filter out and select all the regions). Now you can edit and hatch the polylines if necessary.

Create Layers called T-xxx-LOGO-yyy  where xxx is the client name and yyy is the logo description such as color or text.  Make the layers the appropriate colors and change the logo entities to the appropriate layers.  The naming is clearly optional for your purposes, but you probably don’t want the logo entities to be on the layer C-DIMS or something.

Finally, once all is created, scaled, and colored, you can restore the World UCS and/or rotate your logo and border back to where they should be. Detach the image. Erase the border. Set the current layer to 0 and purge audit purge the drawing.

Save the logo as XXX-LOGO where XXX is the Client name. Again, name it whatever you like. Save the logo in a general location where you can find it later. We sometimes Xref the logos in case there is a change midway through the project. We also keep all our logos (and other general blocks) in a place called P:\acad\blocks\general.

I know a lot of this was just common sense, but I hope this has been somewhat helpful in some way.

‘til next time,

Lyle.


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